Today, many customers want more information about the brands they consider supporting. With this issue in mind, Jo Akehurst created The Pocket, a marketplace for customers so they can easily buy from minority-owned, women-owned, and sustainable brands.

To learn more about The Pocket and its role in helping conscientious customers, we asked Jo a few questions.

Fashion has always been a part of me. Even since I was a little girl, I was making my own clothes and accessories. I learnt by watching my mother, a tailor and a seamstress who had her own clothing business. I always knew I wanted my own brand, one where I could express my creativity through fashion design. I graduated in Business at Imperial College, London and later went to further my fashion design skills at FIT New York. During my time in New York, I worked and interned for a few young contemporary designers before moving to Dubai. After having my daughter, I moved back to London. But it wasn’t until this point in my life that I decided it was time for me to pursue my dreams and launch my own fashion brand.

Irvetta means ‘friends of the sea’: it’s a pledge that is intrinsically intertwined into each and every product on our website. Our fabrics are eco-certified as a sustainable product and the timeless design of the Odyssey Collection promotes the longevity of fashion. This ensures that swimwear and ready-to-wear can be worn year-on-year without the anxiety of fraying fabrics or misinterpreting snap trends and fighting the fast-fashion cause simultaneously.

The Irvetta Sisters and Team want to wish you a Happy International Women's Day!

Irvetta is a female-led, female-owned brand, founded by two sisters. We are now a team of four sisters who want to empower, inspire and listen to women globally.

We want to share the gift of confidence, with timeless swimwear that bring self-assurance to any woman, regardless of shape, ethnicity or age.

Add a lavish glimpse to your Valentine’s Day with Irvetta’s latest bespoke edit bursting with unique and yet completely romantic ideas to surprise your beloved Valentine, that special friend of yours, or perhaps to treat yourself – or your home –  on this loving day.