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Friends Of The Sea

Friends Of The Sea


The name Irvetta means ‘friends of the sea’: it’s a pledge that is intrinsically intertwined into every product we produce. Cut from the finest Italian fabrics, our swimwear is designed to last: created using durable, eco-friendly materials and complemented by sophisticated designs that can be worn year-on-year, regardless of trends. This in turn promotes slow fashion and minimises the environmental impact at each stage of production. 

Our swimwear fabrics are certified as sustainable from the Product Environment Footprint, Oeko-Tex and Global Recycled Standard to ensure the longevity of both Irvetta swimwear and the world around us with respective interest. 

1 tree planted

1 tree planted

Trees purify the air we breathe and can be found in over a quarter of all medicines. Irvetta plants a tree for every swimwear order: this forms part of our initiative to combat climate change by offering customers sustainable fashion that gives back to the planet.  



Cleaning the sea

Cleaning the sea

Honouring our namesake of ‘friends of the sea’, Irvetta donates 1% of every ready-to-wear  order to the Ocean Cleanup: a non-profit striving to eliminate microplastics from the ocean and preserve marine life through technological innovations.



As a globally environmentally and socially conscious luxury brand, we recognise our responsibility in battling climate change and taking care of our finite planet. By holding ourselves accountable, we’re able to attract conscious consumers and become active trailblazers in protecting our natural resources. 

Fabric technology

Craftsmanship and Passion

Craftsmanship and Passion

The use of symmetry and latticework motif can be found in the Irvetta logo and spans across a selection of Irvetta’s iconic swimwear garments, including the Scylla swimsuits. Crafted in Italy, Irvetta swimwear is inspired by the unequivocal ornamental beauty found in artistic spaces across the Mediterranean. Offering a contemporary alternative to traditional latticework, Irvetta reimagines intricacy and delicate craftsmanship to produce adorned swimwear that evokes elegance and timeless fashion. 

Designed in London and assiduously produced in the United Kingdom, Irvetta’s ready-to-wear items are cut from pure silk and designed to enhance the feminine figure. 

Inspired by the simplicity of Japanese culture and delineated for the modern woman: all ready-to-wear items are versatile, acting as classic wardrobe essentials that can be styled year-on-year regardless of trends.

Both Irvetta’s swimwear and ready-to-wear garments find a beautiful equilibrium between intimacy and simplicity. In particular, Irvetta’s signature peony blossom print inspires confidence and highlights the modern silhouette. Celebrating delicate pink tones of the oriental flowers with geometric shapes and an elegant palette: the kaleidoscope of colours complement a myriad of swim and ready-to-wear items. This sophisticated print identifies the relationship between nature and modernity in picturesque locations and is available in both swimwear and ready-to-wear collections.

The Irvetta Woman

The Irvetta Woman

The modern Irvetta woman exudes sophistication and self-empowerment: consistently the cynosure of any poolside. Often found lounging by the Mediterranean with a classic novel in hand or diving amongst marine life, the Irvetta woman understands the importance of finding the equilibrium between nature and modernity.

Blurring the lines between contemporary professionalism and classical beauty, the Irvetta woman dresses to embrace any opportunity that comes forth in her everyday life. One who appreciates true luxury in the comfort of her abode or on faraway trips, but diligently ensures she leaves nothing but footprints in the sand. 

For those seeking a new class of swimwear that revolutionises eco-luxury style to

honour their values and flatter feminine curves with elegant, minimalist designs: Irvetta’s range of garments are the sophisticated solution for any modern woman. Irvetta women care for the planet and minimise their carbon footprint by purchasing from an eco-luxury brand that understands the importance of feeling good in swimwear and protecting the planet.


Every woman can be an Irvetta woman. 


#IAmIrvettaWoman

SHOP IRVETTA SWIM

Our Story

Our Story

Irvetta is a London-based eco-luxury label, specialising in creating indubitable swimwear and ready-to-wear pieces for discerning women that seek beautiful garments. Irvetta was created by two sisters, searching for swimwear that evoked romanticism and elegance that did not have an adverse environmental impact. 

The founding sisters came from legal and creative academic backgrounds. Fuelled with an ambition to share eco-luxury garments with women across the world, they meticulously taught themselves every skill necessary to run an online business from the ground up. Each production stage brought new challenges and ideas: from creating new, ageless patterns exclusive to Irvetta in the initial design stages to marketing an eCommerce in the fast-paced digital world.

The Irvetta team has since blossomed into a team of four sisters and employ virtual talents across the globe to provide swimwear that redefines timeless fashion. 

Our mission is to empower, inspire and listen to women globally and offer our customers an insight into pressing issues in the fashion industry and beyond. These values are instilled into every component of the Irvetta brand, including the Irvetta Magazine.